Kütahya Porselen San.A.Ş. was established in 1974. In the first years of establishment it was a multiowned company and the major share was owned by the public, Güral family bought the majority of the shares and owned the company in 1984. Kutahya Porselen is a public company where the major share belong to Güral Family and 25% is owned by public. With the total of six factories and a closed area of 160.000 sqm, company is in the production of hard porcelain, Naturaceram (short name of Natural Ceramic – ceramic tableware), ceramics and packaging industries.
On the basis of today's success of Kütahya Porselen, the transition of the company to Güral family has a great importance. Furthermore, Kütahya Porselen is leading into the future with its young and dynamic team. Together with the Güral Family’s new management philosophy, their forward-thinking envisages and strengthening the infrastructure of the design in production, world's leading brand of porcelain was made. Today, with 50 million pieces per year production capacity and 150 different pattern choices, Kütahya Porselen is one of the biggest three manufacturers of Europe.
Kütahya Porselen is placed among the few brands of not only Turkey, but also the world - especially European countries.
Kütahya Porselen made an attack in 1990’s in the export sales and today Kütahya Porselen has customers in 52 countries and 114 points all over the world. Kütahya Porselen mainly exports to the European Union countries - where the quality expectations and purchasing power is high - together with US, Canada, Japan, North European countries and North African countries. Building up co-operation with manufacturers and brand names in France, Spain, Holland, Italy and UK; Kütahya Porselen offers its products to sale in hypermarket chains like IKEA, Carrefour, Auchan, El Corte Ingles and Hipercore.
Kütahya Porselen offers not only porcelain dinnerware but also porcelain objects, tableware design, accessories, home decor and hand made items with the concept of “a variety of alternatives in a single location”. With the absolute customer satisfaction, emphasis on environmental and human health and renewed image of the stores, Kütahya Porselen meets with his customers in 42 Kütahya Porselen stores and more than 6.000 points of corner shops country-wide.